Falkon is a consultant in construction projects. The company wanted to approach the Copenhagen housing cooperatives in a new way.
The result was a foldable print design formed as a classic Copenhagen apartment building. On each floor proposed improvements are illustrated, and on the back you find Falkons services in a brief text.
The house is being sent directly to the cooperative chairman and is targeting the entire family. It is designed to arouse curiosity and desire to play and dream about the future, and hopefully the advertisement will remain standing on the windowsill for a while.
Client: Falkon A/S Rådgivende Ingeniører
Project: Direct mail to house owners
Work: Concept, design, illustration